Howard Thurman
Jesus and the Disinherited
“Ask what makes you come alive. Then go and do that.” The single sentence I use to start almost every first session.
The Story · Ch 01
Hey, I’m Jake Sebok.
Master Certified Professional Coach, founder, full-time dad to three amazing kids.
By 33, I had achieved a lot. Six figures. Number two in my company. I built a team and scaled revenue 20x in just nine months. From the outside, checking all those boxes looked like success.
Inside, I was burned out, anxious, and disconnected from everything I said mattered most. I was giving my family the scraps and grinding toward a version of “more” that I didn't even want. And the worst part? I knew something was wrong. I just couldn't stop.
That experience became my wake-up call. I got clear on my true values and rebuilt my life and work around what actually matters. Now I help impact-driven founders and leaders do the same.
I'm here to be relentlessly honest and fully committed to helping you build what only you can build. This isn't just coaching. It's a partnership to help you reconnect with your why and unlock your highest performance without sacrificing what matters most.
Believe me, friends. Your best days are ahead. Let's do this together.
Credentials
I didn't learn this from a textbook. I lived it.
Trained at the highest level
- • Master Certified Professional Coach (MCPC)
- • Certified Professional Life Coach (CPLC)
- • NLP Practitioner
- • CrossFit Level 2 Coach
ICF-accredited. The International Coaching Federation sets the global standard for coaching ethics, competence, and training, so you know you’re working with someone who’s been rigorously vetted.
Proven in the arena
Leadership roles across multiple industries. Built a team and scaled internal revenue 20x in nine months. Drove multi-million dollar growth for clients. I've always prioritized people over metrics, and the results followed.
My approach blends real results with deep humanity. I'm not an observer of this path. I've walked it, fallen into the traps, and found my way out. Now I help others do the same.
I coach the whole human being, not just the business
Most business problems look strategic from the outside and personal from the inside. I help you surface the real conflict, name what the current version of success is costing you, and rebuild from what actually fits. The tools include deep coaching, parts work, and values work, but the point is simple: execution stops feeling like a fight with yourself.
This is sustainable performance. You do not need a peak that wrecks the rest of your life. You need your work, relationships, health, and ambition pulling in the same direction.
The Foundations · Reading List
Built on thinkers who understood the human journey.
Real change is not just tactical. It is identity-level. Here is the small shelf of thinkers I keep coming back to with the founders I coach, and the one line each carries that I use most.
Joseph Campbell
The Hero with a Thousand Faces
Founders are mid-journey, not pre-journey. The refusal of the call, the threshold, the return. It helps to know the shape of the arc you are inside.
Carl Jung
Memories, Dreams, Reflections
The parts of yourself you push down at 28 run the company at 38. Integration is not soft work. It is the work that lets you stop performing.
Brené Brown
Atlas of the Heart
Vulnerability is not weakness, and armoring up is not strategy. The data is unambiguous. Founders who cannot drop the mask in private cannot lead at scale in public.
Let’s get after it
What I Work On · Three Pillars
Three words. The work rotates around them.
Not a framework. Not a five-step process. The three nouns I keep coming back to with every founder I work with, because the real work is at their intersection.
Pillar 01
Growththat scales income, impact, and life
The kind that doesn't make you trade away the rest of your life to access it. Cleaner decisions, stronger execution, a business that funds the life it was built to fund.
Pillar 02
Authenticityearned, not performed
Who you are at your most honest, deployed as a business strategy. The version of you your team trusts, your clients buy from, and your family recognizes at the end of the day.
Pillar 03
Alignmentbetween what you say and what you do
Your work, your relationships, your health, and your ambition all pulling in the same direction. Execution stops feeling like a fight with yourself.
Proof
Transformation isn't theoretical. Here's what clients say when the work is done.
Greater Clarity. Better Execution.
“I've gotten more clients booked on my calendar in the past few weeks than I had in the previous six months before working with Jake. I have a deep understanding of what I'm building and why it's important!”
Thaddeus John
Real Business Growth.
“Jake helped me cut through the noise, define a vision, and take confident action. What used to feel overwhelming now feels intentional—and it's translated into real business growth.”
Dr. Marshall Gevers
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